TEAM
• Mark Shadbolt • Hannah Jag-Nathan
• Alex Basey • Charlotte Palmer
TEAM
• Mark Shadbolt • Hannah Jag-Nathan
• Alex Basey • Charlotte Palmer
Helping Just Eat Dominate the food delivery market globally
Helping Just Eat Dominate the food delivery market globally
Global Digital designer
2018-2021
The challenge was to create and help build an established takeaway market place platform that appealed to a younger audience while delivering moments of joy through great offers and loved restaurant selections.
The challenge was to create and help build an established takeaway market place platform that appealed to a younger audience while delivering moments of joy through great offers and loved restaurant selections.
01 Email
02 Microsite
01 Email
02 Microsite
01
Email Case study
Working full time with Just Eat's emails in the UK and global markets was an exciting challenge, with a central focus on art-working food imagery and understanding customers' needs.
This case study highlights the design improvements my team implemented, creating a free-flow design system where food appeal was the key contributor to conversion and business success.
01
Email Case study
Working full time with Just Eat's emails in the UK and global markets was an exciting challenge, with a central focus on art-working food imagery and understanding customers' needs.
This case study highlights the design improvements my team implemented, creating a free-flow design system where food appeal was the key contributor to conversion and business success.
02
UEFA EURO’S 2020
Partnership campaign
To celebrate the partnership between the UEFA EURO’S 2020 and JUST EAT Takeaway.com, I was briefed to create a website that would reward each customer with a chance to win after they had placed a order. this campagin ran across 12 different markets in 8 different languages. The brief emphasised that a spinning wheel game mechanic had to be used.
02
UEFA EURO’S 2020
Partnership campaign
To celebrate the partnership between the UEFA EURO’S 2020 and JUST EAT Takeaway.com, I was briefed to create a website that would reward each customer with a chance to win after they had placed a order. this campagin ran across 12 different markets in 8 different languages. The brief emphasised that a spinning wheel game mechanic had to be used.
This portfolio is under NDA for several projects,
I appreciate your discretion in viewing it.
This Website was designed in Figma and built in Framer. Icon attributed to Phosphor Library.
Designed by rzrgraphics ltd 2024
Last chance...
Inbox
JUST EAT
3 days ago
to me
11:00
Get that deal...
Inbox
JUST EAT
3 days ago
to me
flat colour +photography
12:30
Goodbyes are...
Inbox
JUST EAT
3 days ago
to me
10:15
Spin to win...
Inbox
JUST EAT
3 days ago
to me
13:45
Elevating Just Eat's Position
in the Global Food Delivery Market
We set out to create a leading takeaway marketplace bringing joy with awesome deals and favorite restaurant picks that resonated with a younger crowd.
Global Digital designer
2018-2021
TEAM
• Mark Shadbolt • Hannah Jag-Nathan
• Alex Basey • Charlotte Palmer
01 Email
02 Microsite
01
Email Case study
Working full time with Just Eat's emails in the UK and global markets was an exciting challenge, with a central focus on art-working food imagery and understanding
customers' needs.
This case study highlights the design improvements my team implemented, creating a free-flow design system where food appeal was the key contributor to conversion and business success.
Global Digital designer
2018-2021
Elevating Just Eat's Position
in the Global Food Delivery Market
Elevating Just Eat's Position
in the Global Food Delivery Market
We set out to create a leading takeaway marketplace bringing joy with
awesome deals and favorite restaurant picks that resonated with a
younger crowd.
We set out to create a leading takeaway marketplace bringing joy with
awesome deals and favorite restaurant picks that resonated with a
younger crowd.
TEAM
• Mark Shadbolt • Hannah Jag-Nathan
• Alex Basey • Charlotte Palmer
01 Email
02 Microsite
TEAM
• Mark Shadbolt • Hannah Jag-Nathan
• Alex Basey • Charlotte Palmer
01 Email
02 Microsite
01
Email Case study
Working full time with Just Eat's emails in the UK and global markets was an exciting challenge, with a central focus on art-working food imagery and understanding customers' needs.
This case study highlights the design improvements my team implemented, creating a free-flow design system where food appeal was the key contributor to conversion and business success.
01
Email Case study
Working full time with Just Eat's emails in the UK and global markets was an exciting challenge, with a central focus on art-working food imagery and understanding customers' needs.
This case study highlights the design improvements my team implemented, creating a free-flow design system where food appeal was the key contributor to conversion and business success.
Research and Analysis
Through research, we identified that our emails could adhere to best practices better. They needed improved hierarchy, copy,
and focus.
Through research, we identified that our emails could adhere to best practices better. They needed improved hierarchy, copy,
and focus.
Testing and learning
Design, testing
and targeting
We recorded data and metrics for each campaign, showing us what's most effective in real-time. This continuous learning helped inform design changes on the go.
We recorded data and metrics for each campaign, showing us what's most effective in real-time. This continuous learning helped inform design changes on the go.
Email Refresh V1
Email Refresh V1
Our revamped email blocks significantly improved customer communications through iterative testing. By integrating vouchers into a distinct box, usage surged as customers found it easier to copy and paste directly into the app. These tweaks boosted email open rates by 23% and click-through rates by 18%, driving increased orders and record-breaking revenue week after week.
Our revamped email blocks significantly improved customer communications through iterative testing. By integrating vouchers into a distinct box, usage surged as customers found it easier to copy and paste directly into the app. These tweaks boosted email open rates by 23% and click-through rates by 18%, driving increased orders and record-breaking revenue week after week.
Studio Photography
We created a in-house photography studio to keep up with food trends and campaign demands.
We created a in-house photography studio to keep up with food trends and campaign demands.
Illustrations
Designing, testing
and targeting
Designed to fill spaces that photography would not have the same impact in, while being a medium to draw the eye through animation to increase engagement.
Designed to fill spaces that photography would not have the same impact in, while being a medium to draw the eye through animation to increase engagement.
Emails over three years
Goodbyes are...
Inbox
JUST EAT
3 days ago
to me
10:15
Last chance...
Inbox
JUST EAT
3 days ago
to me
11:00
Get that deal...
Inbox
JUST EAT
3 days ago
to me
flat colour +photography
12:30
Spin to win...
Inbox
JUST EAT
3 days ago
to me
13:45
Just Eat brand evolution
Just Eat brand evolution
During my three years at Just Eat, I embraced adaptation and growth, collaborating across various teams and undergoing rebranding while embracing diverse campaign identities. I'm particularly proud of the evolution from basic emails and stock photography to curated, art-directed imagery and food styling, complemented by illustrations and animations. This transformation has enabled us to stand out visually among competitors in the market.
During my three years at Just Eat, I embraced adaptation and growth, collaborating across various teams and undergoing rebranding while embracing diverse campaign identities. I'm particularly proud of the evolution from basic emails and stock photography to curated, art-directed imagery and food styling, complemented by illustrations and animations. This transformation has enabled us to stand out visually among competitors in the market.
02
UEFA EURO’S 2020
Partnership campaign
To celebrate the partnership between UEFA EURO 2020 and JUST EAT Takeaway.com, I was tasked with creating a website that would reward each customer with a chance to win after they had placed an order. This campaign ran across 12 different markets in 8 different languages. The brief emphasized the use of a spinning wheel game mechanic.
UEFA EURO’S 2020
Partnership campaign
To celebrate the partnership between UEFA EURO 2020 and JUST EAT Takeaway.com, I was tasked with creating a website that would reward each customer with a chance to win after they had placed an order. This campaign ran across 12 different markets in 8 different languages. The brief emphasized the use of a spinning wheel game mechanic.
02
02
UEFA EURO’S 2020
Partnership campaign
To celebrate the partnership between UEFA EURO 2020 and JUST EAT Takeaway.com, I was tasked with creating a website that would reward each customer with a chance to win after they had placed an order. This campaign ran across 12 different markets in 8 different languages. The brief emphasized the use of a spinning wheel game mechanic.
UEFA EURO’S 2020
Partnership campaign
To celebrate the partnership between UEFA EURO 2020 and JUST EAT Takeaway.com, I was tasked with creating a website that would reward each customer with a chance to win after they had placed an order. This campaign ran across 12 different markets in 8 different languages. The brief emphasized the use of a spinning wheel game mechanic.
02
User journey
User journey
Prize cards
Collaboration in extreme time pressures
Collaboration in extreme time pressures
Time wasn’t on our side. Shortly adopting the Takeaway.com brand colours and styles we had to move quickly on this campaign, I was tasked to lead on the designs, artwork the prizes and create the user journey in a few short weeks on the first phase of this project.
During phase 2 we brought in 6 other designers to support in translations and creating full marketing collateral including social media assets and a total of 648 digital banners across 8 languages.
Time wasn’t on our side. Shortly adopting the Takeaway.com brand colours and styles we had to move quickly on this campaign, I was tasked to lead on the designs, artwork the prizes and create the user journey in a few short weeks on the first phase of this project.
During phase 2 we brought in 6 other designers to support in translations and creating full marketing collateral including social media assets and a total of 648 digital banners across 8 languages.
Prize cards
Channel adoption
Channel adoption
Social | In app | email
Social | In app | email
Global achievements
The UEFA Partnership was one of the most challenging work streams I have ever been a part of. Despite some elements being rushed and turned around quickly, the campaign ended up being highly successful. We delivered this gamified experience to all the European countries Just Eat Takeaway was a part of, offering unique prizes and experiences throughout the duration of the UEFA tournament.
To celebrate the partnership between UEFA EURO 2020 and JUST EAT Takeaway.com, I was tasked with creating a website that would reward each customer with a chance to win after they had placed an order. This campaign ran across 12 different markets in 8 different languages. The brief emphasized the use of a spinning wheel game mechanic.
Global achievements
The UEFA Partnership was one of the most challenging work streams I have ever been a part of. Despite some elements being rushed and turned around quickly, the campaign ended up being highly successful. We delivered this gamified experience to all the European countries Just Eat Takeaway was a part of, offering unique prizes and experiences throughout the duration of the UEFA tournament.
This portfolio is under NDA for several projects I'd appreciate your discretion in viewing it.
This Website was designed in Figma and built in Framer. Icon attributed to Phosphor Library.
Designed by rzrgraphics ltd 2024
This portfolio is under NDA for several projects I'd appreciate your discretion in viewing it. This Website was designed in Figma and built in Framer. Icon attributed to Phosphor Library.
Designed by rzrgraphics ltd 2024